The Big Sleep

Branding for homeless charity 'SeaView's' annual fund-raising, sleep-out event. We first developed the brand in 2015, baring in mind we would update it yearly with the addition of date and colour changes. We developed a brand that referenced sleeping out by developing the letter 'i' as someone in a coloured sleeping bag. The logo was created in stencil form so it could be sprayed onto boxes and concrete surfaces in and around the event site.

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